the flyra journey

covering the flyra journer/making of flyra to initiate flyra at every badminton household!

why flyra?

As a badminton enthusiast I had to come up with innovations to resolve particular issues. Not just that, I’ve always wanted to brand something of my own. With the IB MYP Personal giving me an opportunity to innovate something new, Flyra came into existence.

spray
branding 2 final

the making of "flyra" and the process

I started of by forming research questions and looking for answers by primary as well as secondary research. After tons of research, I started working on my individual products either by 3d printing or manufacturing. After, we started testing the products out to ensure high quality as well as testing out different variants of the same.as we tried being more cost efficient, we tried stray painting the anti-slip caps.

the journey

branding 2
3d
primary

"To make badminton accessories sustainable, affordable, and personalized — empowering young players while reducing environmental impact."

the "flyra" ethic
contact

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email us at shopflyra.com or subsribe by prodinf your email id below!

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